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Lee Daniels

2D & 3D Illustrator, Animator,

Motion Graphics & VFX Artist

Based in London, UK

A Brief History


I am a multi-disciplined 2D & 3D Animator, Illustrator & Motion Graphic Artist with a career in industry spanning 20+ years, based in London, UK.


I began as a Graphic Designer and Digital Photo Retouch Artist in Magazines and Advertising, while illustrating Editorial Cartoons for several published titles.


I’ve spent the last 15 years as a Freelancer producing Animation and VFX for TV and New Media clients including the BBC, Channel 4 and UKTV, as well as Discovery US and National Geographic. Over the years I’ve worked on hundreds of animated & live action VFX in TV & Web Advertising for Commercial Brands.


I am a regular contributor to the incredibly successful animated comedy YouTube channel Mashed (which boasts over 3.5 million subscribers) and I regularly post my own independently produced shorts and creative software Tutorials to my growing 60k subscriber Youtube channel


I am able to take projects from concept (sketch/storyboard) to completion and have a long list of regular clients who have hired me for my ‘Swiss army knife’ approach to any production issue, being that I have the ability, with my extensive software knowledge, to surmount almost any visual production problem with swift and bespoke workarounds, aiding budget and schedule.


While I’m a highly experienced Media Generalist, I’m also a lifelong sketch artist, so I can concept and visualise development for any project, and with my broad industry experience, I have a well-documented track record of taking those concepts through to final production.

  • 2D & 3D Animation

  • Illustration & Storyboarding

  • Motion Graphics

  • 2D Motion tracking & VFX

  • Editing, Grading & Post FX

  • 3D Modelling & Sculpting 

  • Character Concept, Design & Development

  • Digital Manipulation

  • Digital Photo Retouch

Client Work

April 2022 - May 2022

February 2022 - March 2022

February 2022 - February 2022

January 2022 - February 2022

December 2021 - June 2022

July 2021 - November 2021

April 2021 - June 2021

February 2020 - October 2020

January 2020 - April 2020

September 2019 - Dec 2019

June 2019 - August 2019

April 2019 - May 2019

March 2019 - May 2019

January 2019 - February 2019

December 2018 - January 2019

September 2018 - Dec 2018

June 2018 - August 2018

March 2018 - May 2018

November 2017 - Dec 2017

August 2017 - September 2017

July 2017 - August 2017


Motion Graphics Lead

Initial Concept & Creation of an animated Motion Graphics Advert for Inter Milan Football Club.

National Rail - The Edge Picture Co.

Editing, Motion Graphics, Grade & Post FX Lead

Editing, Motion Graphics, Grade and VFX on 4 films for 'Be a mate' Mental Health Campaign for frontline workers of National Rail.

Fndm - Unit9 Ltd.

2D/3D Animation, Asset Creation, After Effects Manipulation & VFX

2d/3d mix Animation for a music video by Rap Artist 'REMA' Animating and bring to life illustrations from existing album art and concept and model additional 2D & 3D assets to create a compelling and subversive abstract animation for promo videos for social media and other.

Age UK

Senior 2D/3D Animator, Illustrator and Motion Graphic Artist


Age UK - Energy Crisis 'Cost of cold' Campaign 2D Motion Graphics Design and Animation and creation of illustrated assets, backgrounds and post VFX for Social Media & various other platforms. From Storyboard through to completions. Inc. Music & Sounds Design

The Sellouts

Senior 3D Character Design, Product Modelling, Animation & VFX


3D Character & Instrument Design, Modelling & Animation My role as lead designer on the project was to create 3 bespoke characters and their respective instruments for a 3D Band. Taking all characters from concept sketch, though 3D modelling & design, to final animation.

TANQ - Gravy Games Ltd

Senior Creature Concept Designer, 3D Modeller, Animator & VFX Artist


Lead Creature Designer and Creator for open-world 3D gaming experience based on mythical ocean life. Responsibilities included taking marine creatures from concept art through modelling and sculpting, rigging and animation to completion of promo video.


Music Video Animation, Illustration, Editing, VFX & Grade


IN SOUND MIND - Animated Music Video Background Concept Designs & Animation, Compositing, Edit, Grade & Post VFX

Gravy Games Ltd.

Senior UI/UX Game Design, Character Designer, Illustrator and Animator


Game UI & UX Design, Asset Design & Concept Animation for Mobile Gaming platform COLLID3R. Character design and creation of multiples of individual animated characters, assets and associated Game VFX.


Senior 2D FBF Animator, Illustrator, Motion Graphic & VFX


2D Cartoon Character design and frame-by-frame digital animation of musical instruments, motion typography and abstract accent FX, integrated with with live action footage of famous musicians from one of the four Nations, telling a story about how music changed their childhood.

British Red Cross

Senior 2D Animator, Illustrator and Motion Graphic Artist


Illustration, Animation & Edit of 'Community Reserve Volunteers' Video. Secondary Animation of multiple individual Alpha 'Kit Of Parts' assets for use in Modular Social Media productions by client. | Gaggle

Senior Animation, VFX, Video Manipulation & Motion Graphics


VFX and Video Manipulation FX across 3 adverts for, including actor limb replacements, product replacements, lighting alterations, cloning and removal/alteration of necessary assets and overall grade & post FX.


Senior - Live Action Motion Tracking, VFX, Compositing & Motion Graphics


NISSAN - Innovation Games Concept and Creation of HUD overlay-style motion graphics & VFX, composited on motion-tracked live action football game footage. Inc. Grade & Post FX through to final production.

VP BANK - Boutiq Films

Senior - 2D Animation, Illustration and Motion Graphics


VP BANK - Explainer animation for App. 2D animated motion graphics for multiple web & social media formats. Illustrated & animated assets, within strict branding guidelines, to produce final modular ads.


Senior - 2D Animation, Illustration, VFX and Motion Graphics


2D Animation loops and cartoons, Illustration of assets, additional VFX and eternal Motion Graphics on multiple ads and for use on HITACHI sites and socials.


Senior 2D/3D Animator, Illustrator and Motion Graphic Artist


The Smoking map of Britain - Documentary Sites Concept Designs, Animations & VFX for intro titles for a documentary series.

Digital Extremes - MASHED

Senior 2D/3D Animator, Illustrator and Motion Graphic Artist


WARFRAME - Videogame Promo. 2D Character Animation, 2D/3D Background Design and Animation, Motion Graphics, VFX, Grade and Post FX for a 3 minute animated music video for Warframe the Videogame.

VP Bank - Boutiq Films

2D/3D Animation, Illustration and Motion Graphics


Animation, Illustration and Motion Graphics for a TV Advert for VP bank. Inc. 3D asset design & creation for '2.5D' style animation fly through with traditional illustration style.

Channel 4 | MASHED

Senior - 2D Character Development & Backgrounds


GRUNK & BONES Character Development. Concept to Completion character dev from sketch, through illustration, rigging and animation for compilation series presenter links.

Channel 4 - MASHED

Senior - 2D/3D Animation & Live Action VFX & Compositing


Repeat Mashups Concepts - 'Inbetweeners' 'Toast of London' 'Star Wars' 'Peep Show' etc. VFX Animation and Compositing on Live Action Tracking


Senior - 2D/3D Animation, Illustration and Motion Graphics & VFX


Animation, Digital Set Extensions, VFX and motion graphics for Kinder Bueno adverts, prepped for multiple formats.

VODAFONE - Guardian Labs - Hoot

2D/3D Animation, compositing & VFX on Live Action.


Animation, asset creation and VFX compositing for 2 films. Inc. editing & grade.


Available for projects of
any size
and scope.

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